SamCart lands $82m for creator economy

SamCart, an e-commerce platform build for creators, has raised $82m in a Series B funding round led by Eldridge.

The round also saw participation from TV Capital, Fin VC, and the George Kaiser Foundation, and new participation from eGateway Capital.

SamCart’s subscription-based centralised platform offers specialised tools for digital creators. These include sales page design, revenue optimisation, payments processing, and core commerce capabilities that allow customers to showcase their skills, convert visitors, increase the value of each purchase, and maximize the lifetime value of customer relationships.

The company said it will use the proceeds of this round to expand both its team and platform features as it accommodates growing demand across a creator market estimated to be more than $104bn in size.

Brian Moran, founder and CEO of SamCart, said, “We are thrilled to partner with this esteemed group of new and existing investors, who share our team’s passion for helping content creators build their businesses and brands.

“Solopreneurs, emerging, and established creators face many obstacles managing diverse channels while scaling their revenues. As the Creator economy expands and revolutionses more aspects of commerce, we are the trusted brand to provide a dedicated, creator-centric, digital commerce platform that can maximise and monetise creators’ success online.”

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