hoolah hoops Primer for BNPL growth across Asia

hoolah, Asia’s omnichannel Buy Now, Pay Layer (BNPL) platform, has partnered with Primer, a no-code automation platform for payments and commerce, to fuel growth across Asia.

Launched in 2018, hoolah said it empowers shoppers to afford the things they need today responsibly and pay later via three interest-free monthly instalments. The company is active in Singapore, Malaysia, and Hong Kong with over 2,000 merchant partners.

Primer allows merchants to “truly consolidate their payment stack”, and add any API or tool from across the web to build dynamic, end-to-end payment flows. Since launching in 2020, Primer is fully distributed globally, serving merchants across APAC, Europe and the U.S., with over 70 payment and commerce services and more in the pipeline.

The partnership will allow merchants in Singapore, Malaysia, and Hong Kong to integrate hoolah’s BNPL solution, while providing consumers payment flexibility and an optimised, seamless shopping experience.

Arvin Singh, CEO and co-founder of hoolah said, “We are delighted to be partnering with Primer to help merchants unlock their full potential and boost their growth across the region.”

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