Primer, the unified infrastructure for global payments and commerce, has recently announced a new investment from Tencent, one of the world’s foremost internet companies.
This investment cements Primer’s already impressive presence across the European, Asia Pacific, and US markets. The company has secured significant partnerships and customer relationships with key players in retail, fashion, travel, and mobility, including brands like Zip, Beam, Printify, Ocado Smart Platform, ONE Championship, and New Look.
The specifics of the investment, including the amount raised, have not been disclosed. However, the strategic funding from Tencent will help Primer capitalise on its current market position. The endorsement from such a prominent investor not only aligns with Primer’s growth strategy and trajectory but also enlarges its global investor portfolio—paving the way for new market entries, partnerships, and growth avenues.
At its core, Primer redefines the payments and commerce sector by integrating a variety of services into one unified solution. They have developed an innovative set of tools focused on payment recovery, success metrics, and leveraging AI technology. With these tools, merchants can enhance their customer experiences, accelerate market growth, and increase customer lifetime value, leading to superior returns.
With the latest financial injection, Primer is poised to take significant strides in product innovation, expanding its market reach, and upgrading its payment products and features. This investment marks a transformative phase for Primer, aiming to spur rapid growth, innovation, and a stronger global footprint.
Gabriel Le Roux, CEO and co-founder of Primer, shared his enthusiasm about the investment. “This is an incredibly exciting moment for us. We are addressing a huge problem in the payments industry by enabling merchants to create better commerce experiences while unlocking new revenue streams for the ecosystem. Our mission is to transform the commerce landscape forever, and this investment will not only allow us to deepen our expansion but build innovative data products to better serve the needs of our customers.”
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