Cover Genius brings personalised protection to India with Pepperfry

Cover Genius, and InsurTech that specialises in embedded insurance, has partnered with e-commerce furniture and home goods company Pepperfry.

By integrating with XCover, Cover Genius’s distribution platform, Pepperfry can offer personalised product protection plans directly to customers in India with a single API call. Cover Genius said the partnership is aimed at bringing a seamless purchase experience for millions of shoppers.

Arijit Chakraborty, managing director, APAC for Cover Genius, said, “We are excited to partner with one of the largest online retailers in India to enhance protection options for e-commerce customers.

“Our research shows 60% of customers prefer to buy protection from their favourite online retailers. With this in mind, we worked with Pepperfry to create one of the first furniture protection offerings in the region, providing customers with a more tailored experience at checkout.”

Gourav Agarwal, director of partnerships in India for Cover Genius, added that the furniture industry can be highly unorganised with low customer trust. “Our partnership with Pepperfry offers customers tailored protection and warranty offers that put them at ease when making a long-term investment.”

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