E-commerce fraud protection company Signifyd will provide integrated fraud protection technology to DNA Payments, an omni-channel payments company for the UK and EU markets.
This partnership claims to amplify the two partners’ transaction intelligence, providing through DNA a precise measure of the level of risk involved with each order and a recommendation to ship it or not depending on that risk.
Through high-quality decisions, DNA’s merchant customers will be able to pass cleaner transaction traffic on to their banks, which is one key to keeping their authorisation rates high.
DNA Payments head of ecommerce sales Mark Whybrow said, “The powerful partnership joins one of the world’s fastest-growing payment companies with the industry leader in ecommerce fraud protection. This pairing brings together two powerful sources of transaction intelligence — the DNA data stream produced from processing £900 million in orders a month and Signifyd’s network of thousands of merchants worldwide. Together, the intelligence is unmatched.”
Signifyd’s fraud protection technology has helped thousands of merchants avoid chargebacks, dramatically reduce false declines and eliminate manual review, whilst increasing approved orders by an average of 5% to 7%, it said.
Last year, the company closed a $205m Series E funding round, which was led by Owl Rock Capital.
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