Opply pulls in $4m seed funding

Opply, an automated B2B supply chain platform, has raked in $4m in funding from a seed investment round.

The seed funding round was headed by leading investors Chalfen Ventures and Anthemis Group.

Opply claims it revolutionises how SME food and beverage brands find, communicate and order from suppliers. It stated that it is the first personalised end-to-end supply platform that covers everything from sourcing to simplified workflows to payment systems.

The company said its technology uses AI to match brands with the right suppliers instantly. It focuses on the most innovative brands and suppliers, with the aim of becoming the leading platform and data leader in consumer goods innovation, powering anyone to start and scale their own successful brand.

Opply claims it will use the new funding to build out the engineering and commercial teams that will help deliver its go-to-market strategy on the back of work conducted under its pre-seed raise.

Opply CEO Helen Murphy said, “Opply saves brands and suppliers vital time, allowing them to focus on running their business. The platform takes what was a highly fragmented market and a frustrating, time-consuming process for both parties and brings it firmly into the modern global retail environment.

“Starting with food and beverage brands, we have built the world’s biggest and highest-quality supplier database alongside an automated sourcing and ordering process. The platform automates purchasing end-to-end, with personalised quotes from quality global suppliers, a unique dynamic payments system that is perfect for SMEs, and worldwide trackable shipping.”

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