Swedish buy now, pay later giant Klarna has launched a new feature for UK consumers that will let them see their full online order history, regardless of whether they are purchased using Klarna.
The feature extends its all-in-one shopping app with automatic purchase history and delivery tracking for all online orders
It hopes the feature will help UK consumers save time and manage their online purchases more conveniently by automatically consolidating crucial purchase information in the Klarna app.
Consumers will have a single dashboard to view their purchase history, product details, including images and prices, order and delivery status, and package location and pickup details. Through this, users won’t have to sift through multiple emails or tracking details.
To activate the service, users connect their email accounts to the Klarna app, which will then identify inline purchase confirmation emails and import key data.
Order tracking information is shown in the ‘All Orders’ dashboard on the Klarna app and lets users follow the journey of the parcel in real-time.
Its app also allows users to shop at all online stores, explore exclusive deals and personalised shopping collections, save items and set price drop notifications, manage payments and returns, and more.
Alex Marsh, head of Klarna UK, said, “At Klarna we’re always trying to help customers save time and money, and give them more control over their personal finances regardless of whether they purchase with Klarna or not.
“So our customers have asked for a tool to help manage all online orders in one place removing the need to switch back and forth between platforms to keep track of everything. As more of us turn to alternative delivery methods which may be cheaper, or better for the environment, it can get tricky to stay on top of your deliveries. Our delivery tracking feature, already popular in Sweden and the US, makes managing deliveries quick, simple and seamless – everything that we stand for at Klarna.”
Earlier this year, Klarna suffered an 85% downround, which saw its valuation drop to $6.7bn. It blamed the drop on the worst stock market since World War II.
In a statement it said, “The fresh investment in Klarna occurred during possibly the worst set of circumstances to afflict stock markets since World War II: high inflation, rising interest rates, mounting fears of a recession, the aftereffects of the first global pandemic since 1918, strains on commerce caused by supply chain disruptions, rising gas prices, and, especially in Europe, the dislocations caused by the war in Ukraine.”
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