Lemonade rolls out US pet insurance coverage

Lemonade, the digital insurance company that leverages AI technology, has expanded its pet insurance offering to customers in Massachusetts.

A report by PYMNTS said Lemonade’s updated coverage is available exclusively for cats and dogs — letting “pet parents” pay for diagnostic, procedural and other medical needs.

Lemonade said that Massachusetts has seen an increase in pet ownership throughout the pandemic and, more recently, a surge of pets up for adoption following nearby storms according to local shelters.

The offering includes personalised coverage, which let pet owner create an insurance package that goes beyond the base Lemonade policy. This includes things like spaying or neutering, vaccinations, microchipping and flea and tick treatments, as well as vet visit fees or physical therapy options.

The company says customers also get access to its app, providing an easier digital experience when dealing with claims and quotes.

Lemonade said with use of AI and its proprietary technology, many claims are resolved within minutes, creating a “hassle-free experience.”

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