Ratio, a FinTech that combines payments, predictive pricing, financing and a quote-to-cash process into one platform, has raised $411m across venture funding and a credit facility.
The funding was broke up into $11m in venture funding and $400m from the credit facility for customer financing.
Investors in Ratio include Streamlined Ventures, Cervin Ventures, 8-Bit Capital, HoneyStone Ventures. Multi-billion-dollar asset managers and a range of tech CEOs from both large and small companies also took part.
Ratio claims its platform enables SaaS companies and other recurring revenue businesses to provide embedded BNPL services that granularly match their customers’ cash flow needs.
The firm claims this provides ‘ultimate flexibility’ to the customer, while boosting sales for vendors and providing them customer contract access.
Ratio said it also allows SaaS businesses to leverage their recurring revenue streams to unlock instantaneous new non-dilutive capital. This, it claims, is without having to give up additional equity, dilute control of their business, steeply discount their products or spend countless hours in an always-be-fundraising mode.
According to the business, its platform is built around two core products. The first – Ratio Boost – is an integrated BNPL payment, optimised pricing and checkout product, that is embedded via API into the seller’s systems and processes at the point of sale.
The company also offers Ratio Trade, which is a non-dilutive upfront capital solution for high-growth SaaS and recurring revenue firms backed by their portfolio of contracts.
Ratio co-founder and CEO Ashish Srimal said, “We created Ratio to revolutionize the way that SaaS companies and technology businesses price, get paid and fund their growth. Payment flexibility, intelligent and iterative pricing, combined with a frictionless quote to cash process is the new strategic frontier for SaaS growth.
“We use data, machine learning, and finance as tools to unlock this growth lever for our customers. This creates a win-win for both tech buyers and sellers — buyers get more payment flexibility to match their cash flow and procurement constraints, and sellers get more revenue acceleration tools.
“Our mission is to democratize the way that we buy, sell, and fund technology. We imagine a world where every buyer and seller of technology — no matter whether they’re in New York or Nairobi — has access and opportunity to buy and build the best. In short, we help accelerate and democratize the way that software eats the world.”
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