Inclined lands $15m to help policy holders access life insurance equity


Inclined, a FinTech aiming to help whole life insurance policyholders realise more value of their policies, has raised $15m in Series A funding.

The round was led by HSCM Ventures, with participation from Anthemis Group as well as several new and existing investors.

According to Inclined, there is approximately $150bn borrowed against whole life policies today in ways that are inefficient, resulting in suboptimal compounding of the cash value and ultimate death benefit of these policies.

Inclined aims to help policyholders realise more value out of their whole life investment by giving them quick and efficient access to the equity they have built in their whole life policy.

The software-as-a-service (SaaS) company’s platform addresses two inherent problems with the way the market currently operates. The “front end” problem of obtaining and structuring the raw data from whole life carriers, and the “back end” problem of efficiently managing the collateral in a way that can deliver assets at scale to financial institution partners.

Inclined’s initial focus is to work with whole life advisors to offer policyholders a secured, revolving line of credit collateralized by the cash value in their whole life policy, within a fully automated experience. The Inclined Line of Credit (“iLOC”) is flexible in that it can be drawn or paid back iteratively at the convenience of the borrower. The borrower never pays any fees on the Inclined platform, and the process of applying for a loan takes less than 15 minutes.

Joshua Wyss, Inclined’s CEO and co-founder, said, “Inclined is a mission-driven company that provides solutions to help policyholders access their savings in a more efficient and cost-effective way.

“We are excited to partner with HSCM Ventures and the rest of our investors to tackle the $1trn opportunity in whole life cash value access. With this capital, we will continue to improve the way people access the equity they have built in their whole life policy, while serving as a trusted technology partner to whole life carriers and financial institutions across the US. This is a market that has yet to benefit from modern technology.”

Recently, Hub International Limited (HUB), a global insurance brokerage and financial services firm, partnered with technology company Ethos for life insurance coverage.

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