Hub and Ethos partner to make life insurance easy

Hub International Limited (HUB), a global insurance brokerage and financial services firm, has partnered with technology company Ethos for life insurance coverage.

Ethos is a technology company that strives to make it easier for everyone to protect their families with life insurance online, in minutes and without any medical exams.

The company leverages technology and data science to eliminate traditional barriers to life insurance and “bring the industry into the modern age.”

Its platform creates a seamless customer experience using an online application process that takes minutes instead of weeks and offers coverage without any medical exams.

The companies teamed up to provide access to additional transactional personal insurance options for customers of VIU by HUB.

Launched in June 2022, VIU by Hub is a digital insurance brokerage platform created for those who want a digital-first experience, supported by human interaction and expert advice, according to Hub.

The platform offers products and proactive advice that evolves with an insurance buyer’s needs and budget to protect them today, anticipate their needs, and guide them through tomorrow. Providing easy access to instant life insurance coverage through Ethos said it adds more ways for VIU customers to ensure they have the protection needed to support their lifestyle.

Bryan Davis, EVP, head of VIU, said, “Adding life insurance as an option less than four months after launching VIU by HUB with home and auto insurance, is a testament to our rapid innovation and agile approach that enables us to bring new features and functionality to our customers quickly and seamlessly.

“By connecting customers with Ethos, along with its straightforward application process and flexible, affordable plans, we are building on our promise to make insurance easy and accessible for all lifestyles.”

Hub International Limited (HUB) recently partnered with RESAAS Services, a technology platform for the real estate industry to simplify the home insurance process.

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