UK FinTech Sequence pulls in £16.6m seed

Sequence, a FinTech looking to provide firms with the tools to create more personalised pricing models, has raised £16.6m in a seed financing round.

The round was headed by Andreessen Horowitz. Also taking part in the round were Salesforce Ventures, Firstminute Capital, Crew Capital, Passion Capital, Fin Capital, 9Yards and Dig Ventures. Founders of Monzo, GoCardless and Jeeves also took part.

According to UKTN, Sequence aims to use the funding to develop its financial services and grow its team prior to the launch of its product.

The company is aiming to provide B2B firms with a data-driven financial operations tech stack to streamline the process of billing and pricing. Sequence claims it can provide firms with the tools to create personalised pricing models and will offer a ‘smart quote’ where billing data is used for custom billing.

Despite the fact that the product has yet to be launched, businesses are able to request early access to the services of Sequence.

Andreessen Horowitz partner Seema Amble said, “We’ve seen an acute pain point and therefore compelling opportunity around automating and managing payments and finance workflows. The Sequence team really impressed us with both a strong team and initial customer set excited by the vision.”

Integral, a real-time finance platform for web3 enterprises, has raised $8.5m in a fresh funding round.

Electric Capital served as the lead investor. Other commitments came from Coinbase CTO Balaji Srinivasan, Color Genomics co-founder Elad Gil, Hustle Fund, Mantis, Maple VC, Anchorage founder Diogo Monica, Dapper Labs founder Roham Gharegozlou, and more.

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