Allianz UK, the insurance giant, has refreshed its Complete Business proposition for digital trading, aiming to make it quicker and more straightforward for brokers to write SME risks online.
The update marks a change in direction for the insurer, which is widening its appetite for risk, stripping friction out of the quoting process and encouraging brokers to reconsider Allianz for SME placements. The company says the changes reflect a determination to say “yes” more frequently.
A new dedicated team of Complete Business underwriters has been established as part of the overhaul, bringing greater product knowledge and higher authority levels. The insurer said this will speed up decisions and improve the quality of conversations around new business quotes and renewals.
Central to the refresh is a simpler trading journey. Brokers are now able to enter free text business descriptions when submitting risks without prompting a referral, addressing a longstanding pain point where small mismatches between chosen trades and descriptions could hold up quotes.
Appetite has also grown considerably, with 349 additional trades taking the total beyond 1,350, and a sharper focus on areas including manufacturing and wholesaling. Brokers can now build a single quote covering as many as three trades, better reflecting how modern SMEs operate. The maximum limit of indemnity for Material Damage and Business Interruption has been doubled to £10m as part of Allianz’s broader digital trading strategy.
The proposition caters for a broad spread of premises-based trades and offers brokers ten optional cover sections, with Property Damage and Commercial Legal Expenses provided as standard. Other improvements include instalment payments at 0% interest, documentation that more accurately mirrors declared risk details, and clearer “upfront decline” functionality within QuoteSME, allowing brokers to concentrate on risks the insurer can write.
Allianz UK director of digital trading Eibhlin Swan said, “This is a step-change in how brokers can trade with us. We’ve broadened our risk appetite, removed unnecessary referral points and strengthened our underwriting support to make it faster and easier to place SME business digitally.
“Crucially, we’ve listened to brokers and we’re now able to say ‘yes’ more often. Whether it’s accepting free text risks without delays, supporting larger cases up to £10 million, or giving brokers direct access to more experienced underwriters, we’re helping them quote with greater speed and certainty. Early signs are encouraging with our Complete Business conversion rate increasing by five percentage points from April to May following these changes.
“These enhancements are about putting confidence back into every quote, so brokers can move faster, convert more opportunities and better support their customers.”
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