InsurTech Cover Genius teams up with Turkish Airlines to bolster offering

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Embedded InsurTech Cover Genius has partnered with Turkish Airlines to bolster its travel protection to global passengers.

Cover Genius said its protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Hopper, Skyscanner, Ryanair, Descartes ShipRush, Zip and SeatGeek.

The company’s vision is to protect all the customers of the world’s largest online companies through its platform XCover.

With this partnership, Cover Genius said Turkish Airlines passengers are protected for international and domestic trips directly in the booking path by Cover Genius’ global distribution platform, XCover.

This announcement follows a global travel survey, conducted by Momentive.ai and commissioned by Cover Genius, that reported that 45% of travellers would prefer to buy protection from their travel provider, agent or airline again rather than through other sources.

Angus McDonald, CEO and co-founder of Cover Genius, said, “During the pandemic, traditional insurers went missing and travellers were left with policies that didn’t protect them in their time of need.

“It’s time to modernise travel insurance, and our partnership with Turkish Airlines brings embedded protection with easy-to-understand policies and instant claims payments to millions of global passengers, so they can book their next trip with confidence.”

Harun Baştürk, Turkish Airlines’ SVP, sales, added, “We flew new records in July and August of 2022 and increased seat capacity by 14%. It is significant for us to work with an InsurTech partner that could keep up with our rapidly growing global footprint. Cover Genius’ tech-forward approach allowed for seamless integration in 56 countries to offer our passengers comprehensive, easy-to-understand protection within the booking path for a convenient travel experience.”

Cover Genius recently partnered with global buy now, pay later (BNPL) company Zip, to offering tailored protection embedded in the payment process.

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