Arta Finance, a digital family office, has raised $90m in funding and exited stealth mode on a mission to make family office services available to everyone.
The funding, which was raised whilst Arta Finance was in stealth mode, came from Sequoia Capital India, Ribbit Capital, Coatue, and more than 140 tech and finance luminaries, including Betsy Cohen, Eric Schmidt and Ram Shriram.
Arta aims to unlock the access, personalisation, and connections that, until now, were available only to the ultra-wealthy through their family offices.
Family offices typically employ teams of professionals who use sophisticated financial strategies and tap into exclusive investment opportunities. Through technology, Arta aims to bring these advantages to millions more people globally.
Arta’s goal is to help each member take charge of their own financial future. It opens up access to alternative assets, unlocks liquidity through a line of credit for eligible members, and harnesses AI to enable intelligent investing in public markets.
Members are also plugged into Arta’s ecosystem of financial and lifestyle professionals who can help them protect and enjoy their wealth. The company does this while getting rid of the administrative overheads, salesy conflicts of interest, clunky UIs, and eye-watering fees that often face people looking for financial advice.
Caesar Sengupta, CEO and co-founder of Arta Finance, said, “We believe that a high-powered financial strategy and a secure, happy future shouldn’t be the monopoly of the ultra-rich.
“Everyone should have a chance to take charge of their financial life in the same way that wealthier and financially savvier people do. So, we’re doing this the way we know best – by breaking down barriers to sophisticated finance with technology.”
Sidekick, a UK-based wealth management startup, recently raised £3.3m in pre-seed funding ahead of its launch next year. The company is on a mission to close the generational wealth gap.
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