Popup snares $3.5m in pre-seed round


Popup, a provider of an end-to-end ecommerce platform for merchants, has scored $3.5m in a pre-seed investment round.

The round was led by Accel, with participation from investors such as 20VC, Johnny Boufarhat and Seedcamp.

Founded in 2021, Delaware-based Popup claims it is the only no-code commerce platform that lets you visually control the customer journey.

According to FinSMEs, Popup provides a customisable, no-code ecommerce platform that allows merchants to create, manage and host online stores and build customer journeys through a ‘drag and drop’ visual editor.

From checkout to landing pages, its end-to-end solution incorporates all parts of the customer journey in one package and natively integrates with popular external apps – essential for offering a personalised experience – with no coding needed.

With Popup, merchants of all sizes can build new stores for distinct categories (e.g women vs men’s apparel), allowing them to tailor their user experience to different demographics or markets simultaneously – with different storefronts featuring different ad campaigns or landing pages for example.

Popup plans to use the funds to launch its platform, expand its multinational team and establish new partnerships.

Eoliann, an Italian benefit corporation that makes climate risks more predictable, has recently snared €1.35m in a funding round.

The investment was made by Primo Space, a fund managed by the investor Primo Ventures SGR.

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