Viola Credit backs B2B PayTech Balance with $350m


Balance, a B2B payments company specialising in financing and e-commerce, has raised $350m in a credit facility from Viola Credit.

The credit comes on the back of Balance’s $56m Series B funding round to help merchants and marketplaces scale ecommerce payments with instant financing and a B2B checkout.

Launched early 2021, Balance provides an online checkout with omni-channel support for businesses.

The company’s offering allows companies to process any payment method, offer flexible terms, and get paid instantly within one platform.

Balance said it has grown its customer base by ten times since its launch in February 2021, partnering with typically traditional offline industries such as food, steel, and chemicals.

According to Balance, merchants today demand and deserve more control and flexibility over their cash flow needs.

Following strong inbound demand and increasing customer growth, Balance said the credit facility will be used to expand its trade credit support to B2B merchants. With Viola’s support, Balance added that it will be able to increase its financing capabilities and continue to scale its net terms product.

Bar Geron, CEO of Balance, said, “Merchants can’t facilitate trust with new buyers without payment terms and buyers won’t move from their current vendor without getting the same terms. In other words, terms are a must-have for merchants to truly grow in the digital space, without limiting their cash flow. Merchants need to know they have trade credit to grow with.

“That’s where we come in, facilitating payment terms in a scalable way, straight from the checkout and offline—we take a true omni-channel approach.”

Kevin Yang, head of credit at Balance, added, “This credit facility will help us provide critical working capital support to our customers and their buyers—so that we can continue our mission of bolstering B2B ecommerce growth.”

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