Ford partners with Pie for commercial auto insurance


Ford Credit, an automotive financial services company, has partnered with InsurTech Pie Insurance to launch a commercial auto insurance product.

Pie is an InsurTech company specialising in workers’ comp insurance for small businesses.

The company leverages technology to “transform” how small business buy and experience commercial insurance, with the goal of making it “affordable and easy and pie.”

The partnership will see the launch of a new commercial auto insurance product, Ford Pro Insure.

Ford Pro Insure will cover commercial vehicles purchased through Ford Pro and other channels. It will be provided through Ford Credit’s rated insurance subsidiary and is expected to begin rolling out in the first half of 2023.

The insurance team of Ford Pro FinSimple, Ford Credit’s commercial financing unit, is working with Pie Insurance, which will provide distribution, underwriting, servicing and claims.

Jim Drotman, Ford Pro FinSimple executive vice president overseeing commercial financing and insurance, said, “Ford Pro customers have come to expect a complete set of products and services that ensure their fleets are the most efficient and productive business tools they can be.

“Insuring their vehicles through Ford Pro Insure will be an important part of that seamless experience that helps many business customers lower their total cost of fleet ownership.”

Dax Craig, co-founder and president of Pie, added, “Since our founding in 2017, Pie’s mission has been to empower small businesses to thrive by making commercial insurance affordable and as easy as pie. We’re excited to grow our efforts to support small businesses with this expansion of our work into commercial auto coverage by working with the Ford Pro FinSimple team to bring Ford Pro Insure to the market.”

Pie Insurance recently partnered with commercial insurance platforms Bold Penguin, Talage, and Tarmika to increase flexibility for small business insurance agents.

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