Blink Parametric teams with Sanctifly for flight delay benefits


InsurTech company Blink Parametric has partnered with Sanctifly, a travel wellness subscription platform, to drive real-time flight delay benefits.

As part of the deal, Sanctifly’s will now provide travellers with points if their flight is delayed by two or more hours. These points can be redeemed for travel benefits including airport lounge passes, gym or swimming pool access, or airport massage.

Sanctifly is a membership app that gives travellers access to relaxation and fitness options at airports around the world. Users are also given customised advice, hints, tips, hacks and information on how to spend between one and six hours of a delay or layover before, after or between flights at 175 international airports.

Its service includes access to runs, gyms, pools, spas, quiet zones, meditation and yoga spaces, lounges, shower and sleep facilities and healthy places to eat. Additionally, members have access to airport hotels’ fitness, wellness and relaxation facilities without having to book a room.

As part of the deal, up to eight return flights per membership year will be eligible for Flight Delay Benefit (FDB).

Blink’s technology will monitor the flight in real-time and will automatically notify the Sanctifly system and traveller when a two-hour flight delay occurs. This then awards the customer with 100 Sanctifly points.

Speaking on the partnership, Blink Parametric chief commercial officer Carl Carter said, “We knew for some time that we wanted to work with Sanctifly, as our respective travel service offerings readily complement each other.

Our teams are also equally driven to design a really unique customer experience so there was a great creative dynamic throughout the development phase. Once the member offer was defined, the implementation using Blink Parametric App widget technology made it a swift and easy process to fully embed and brand the service as an integral part of the Sanctifly App and user experience.” It was pretty much plug and play, which led to a perfect launch.”

Blink Parametric has established many partnerships this year. It recently agreed a deal with Saskatchewan Blue Cross (Saskatoon) to enhance travel insurance coverage for travelling Canadians.

This deal provides customers with protection for flight delays up to one hour ahead of their departure time.

It also  expanded its longstanding partnership with the benefits provider and wellness leader Blue Cross, to bolster their travel offering in Canada.

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