Selfbook is a hotel payment software platform that offers direct bookings and payments, and has received a strategic investment from Amex Ventures.
The company enables hotels to transform their booking reservation system to provide their customers with a one-step checkout experience directly on their websites. Its solution can be implemented with a single line of code and allows users to integrate digital wallet support and enable payment services such as Google Pay and Apple Pay.
Its technology also groups multiple services, such as restaurant reservations, spa appointments and activities, into a single payment flow to easily drive upsells.
Selfbook is continuing its growth efforts across the hospitality space and hopes to broaden its reach in the travel industry.
Speaking on the deal, Selfbook co-founder and CEO Khalid Meniri said, “The American Express brand is synonymous with global travel and payment security, and we are thrilled to have Amex Ventures be part of our investor base.
“As hotels around the world continue to use Selfbook to offer a guest-first booking experience and secure payments, the investment from American Express will help us deepen our global presence and provide even more effective payment tools for our partners.”
The company previously raised $40m for its Series A and Series A+ funding round, which were led by Tiger Global.
Amex Ventures managing director Margaret Lim added, “We are constantly on the lookout for innovative technologies that enhance and elevate the travel and payments experience.
“We believe Selfbook is driving hotel bookings and payments into the future with their elegant checkout experience, intuitive user interface, and robust support for modern payment methods preferred by guests through a unified platform that seamlessly integrates with existing hospitality software.”
In other travel FinTech news, Hopper, an online travel booking app, raised $96m in equity funding from Capital One to support its growth and entry into social commerce.
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