GEICO teams up with what3words to enhance roadside assistance


GEICO, the second-largest auto insurer in the US, has partnered with what3words, a location technology provider, to enhance roadside assistance to auto insurance customers.

GEICO works with service providers nationwide to provide the best possible emergency roadside assistance to policyholders.

Typically, GEICO’s contracted providers can reach the service location within 60 minutes, and results of a trial with what3words indicated that the integration will cut response times further.

When breakdowns or roadside incidents occur in places with no precise street addresses, it can be difficult to describe where help is needed.  what3words provides a solution to this.

The company has divided the globe into a grid of 10ft x 10ft squares and given each square a unique combination of three words: a what3words address.

The partnership will see Customers able to say exactly where a breakdown has happened with just 3 words when they contact the GEICO team, instead of relying on approximate descriptions. Help will be sent to that precise 10ft x 10ft square.

After trialing the technology this summer, GEICO has now started a nationwide rollout of the technology for Roadside Assistance customers.

Once fully implemented, GEICO said it expects to use what3words for tens of thousands of incidents a month.

Chris Sheldrick, co-founder and CEO of what3words, said, “Breaking down is stressful enough without the added frustration of trying to describe an exact location when you’re somewhere unfamiliar or without a street address. GEICO’s adoption of our technology provides customers with a simple solution for these situations, ensuring roadside assistance can always be directed to exactly where help is needed, as quickly and efficiently as possible.”

Earlier this year, Tractable teamed up with GEICO to accelerate its auto claim and repair process, as part of a new deal.

Tractable’s computer vision technology, which is trained on millions of historical claims, assesses vehicle damage to the same level as a human appraiser. By leveraging this, GEICO can accurately review estimates within seconds and reduce administrative overhead.

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