Zendrive partners with Progressive to make roads safer


Zendrive, a company on a mission to make roads safer with data and analytics, has partnered with insurance carrier Progressive to expands its Insurance Qualification Lens (IQL) programme.

Zendrive’s unique IQL program helps insurers offer personalised auto rates to safe drivers by embedding a driver safety SDK into leading consumer apps in FinTech, home security, rewards, and driver safety categories.

This ecosystem approach, Zendrive said, provides an avenue for insurers to extend personalised rates to safe drivers, consumer apps to unlock a steady stream of revenue and provide added value to their customers, and consumers to potentially receive personalszed auto insurance savings based on their driving behaviour.

The Zendrive-powered IQL program offers consumers unique opportunities to get rewarded for safe driving behavior by sharing their driving data.

Consumers can opt into the programme within seconds. Zendrive’s SDK, embedded in leading consumer apps, collects driving data in the background without requiring user intervention for a short test drive duration of at least 30 days.

Zendrive said the partnership with Progressive will help it prepare its IQL programme for a “massive expansion” in 2023

Dennis Ellis, president of Zendrive, said, “At Zendrive, we’re thrilled about extending our IQL program to millions of US consumers through our relationships with Progressive and consumer apps like MoneyLion, Pogo, and Coin, potentially rewarding users for their safe driving habits.”

Ed Graves, UBI product development manager at Progressive, added, “We’re excited to work with Zendrive to continue to make it easier for consumers to participate in Progressive’s UBI program Snapshot,” said “By joining this program, Progressive will be able to find and reward safer drivers by allowing them to conveniently share their driving data from consumer apps they’re already using.”

At the end of last year, Ford Credit, an automotive financial services company, partnered with InsurTech Pie Insurance to launch a commercial auto insurance product.

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