FinGoal, an insights platform focused on personalisation in banking, has secured an investment from Naples Technology Ventures.
Based in Colorado, FinGoal offers personalisation for digital banking. It can provide users with hyper-personalised advice everywhere they spend money, from insurance to subscriptions to a cup of coffee.
Its platform also allows companies to leverage transaction data to target offers to current users to drive more conversions.
The FinTech company leverages algorithms to understand what banking products and services users need next, as well as how to market the user best.
FinGoal CEO David Nohe said, “A business owner isn’t shopping for a business payments product—they want a way to better serve their customers and reduce costs. Knowing what is really happening in the lives of customers allows FIs to do more with the account holders they already have.
“We are excited that Naples Technology Ventures (NTV) and other firms like Bankers Helping Bankers Fund and K Street Capital are committed to our goal of bringing personalization to banking.”
NTV managing partner Mike Abbaei added, “We are thrilled to be involved with FinGoal and a talented group of executives led by David Nohe. We believe FinGoal’s offering is a game changer in the banking and finance space. Their platform will be a thriving success in the new digital world.”
Naples initially invested into FinGoal in early 2022.
In other WealthTech news, Confluence Technologies partnered with cloud native, AI-powered investment accounting platform FundGuard. The aim of the partnership is to improve operational efficiency and streamline fund reporting for asset managers, asset owners and fund administrators.
Another development in the sector was the $43m funding round of Masttro. The company offers direct digital access and real-time visibility into client portfolios through its user experience.
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