Acorns acquires GoHenry to deliver financial wellness to the whole family


Acorns, a saving and investing app for everyday people, has acquired GoHenry and its European arm Pixpay as part of its mission to delivery financial wellness to the whole family.

Founded in 2012 in the UK, GoHenry has positioned itself as a leader in money management and financial education for 6-18-year olds with a mission to make every kid smart with money.

Launched in 2012, GoHenry is a financial education app and prepaid debit card with in-app, gamified money lessons designed to teach kids and teens how to be smart with money from a young age.

This acquisition, according to Acorns, marks an acceleration of Acorns’ roadmap by putting the responsible tools of money management and education in the hands of kids, teens and adults, globally, thereby supporting the whole family.

A group of friends and parents, including co-founders Louise Hill and Dean Brauer, founded GoHenry out of a personal need to teach their own kids how to manage money in the digital world. They recognised there was no simple solution that was easy for parents and practical for kids to learn about money – and so a new category in kids’ finance was created.

With key investors, Edison Partners, Revaia, Citi Ventures, Muse Capital and Nexi, GoHenry continues to expand across Europe and the U.S.

Noah Kerner, CEO of Acorns, said, “All kids around the world deserve access to responsible money management tools and financial education. GoHenry’s mission driven approach is perfectly aligned with Acorns, which we expect will help us accelerate our roadmap and deliver financial wellness to the whole family through all of life’s stages.”

Louise Hill, co-founder, GoHenry, added, “Since we started on our mission to make every kid smart with money ten years ago, we have helped millions of young people do exactly that and this new relationship with Acorns will enable us to reach many millions more.”

GoHenry previously teamed up with payments giant Visa to provide more kids and teens across the US, UK and Europe with access to prepaid cards.

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