Pinnacle Pet Group acquires Animal Friends to drive innovation in pet insurance


Pinnacle Pet Group (PPG), a pan-European pet insurance provider with JAB Holding Company as controlling shareholder, has acquired Animal Friends to drive innovation in pet insurance.

Animal Friends Investments wholly owns Animal Friends Insurance Services Ltd (Animal Friends), a UK-based multi-award-winning pet insurance provider from Correlation One Holdings.

Animal Friends is a specialist insurance intermediary with more than 400 employees and a 25-year track record offering affordable pet insurance coverage with exceptional customer service.

Animal Friends currently protects more than 1,100,000 cats, dogs, and horses in the UK and has helped welfare charities and conservation organisations worldwide.

As part of the PPG family, Animal Friends will aim to further build its brand, expertise, and services to expand its reach across the United Kingdom and into new European markets. PPG added that the acquisition is part of a mission to drive innovation in pet insurance.

Dirk Beeckman, CEO of JAB’s pet insurance portfolio, said ,“Since its establishment in 1998, Animal Friends’ unique approach to pet insurance has saved thousands of animals, inspired positive change in the sector, and protected vulnerable ecosystems around the world. We are thrilled to welcome the Animal Friends team into the PPG family, and to further build out its award-winning services and socially driven approach.”

Animal Friends CEO, Westley Pearson, added, “This is an exciting new home for Animal Friends with the Pinnacle Pet Group. Our business has grown over the past five years and this acquisition is a natural next step, further solidifying our position as a leading pet insurance provider in the UK market. We’re really looking forward to working with JAB and PPG, driving change in the sector together and finding new ways to enhance the lives of pets and pet parents.”

Last year, JAB Holding Company (JAB) entered into an agreement to acquire all of Fairfax’s interests in US-based Crum & Forster Pet Insurance Group, in a deal worth $1.4bn.

Keep up with all the latest FinTech news here.

Copyright © 2023 FinTech Global

Enjoying the stories?

Subscribe to our daily FinTech newsletter and get the latest industry news & research


The following investor(s) were tagged in this article.