Tripleseat, an event management software and integrated payments firm for the hospitality space, has secured an investment from General Atlantic.
Existing shareholders Vista Equity Partners, Level Equity, and Enlightened Hospitality Investments will remain as minority investors in the business.
Tripleseat’s platform provides end-to-end functionality for event management, spanning lead generation, booking, planning, event execution workflows, reporting, and analytics.
With embedded payment processing capabilities, Tripleseat enables operators across restaurants, hotels, and other unique venues to book, manage, and collect payments for events in a single integrated offering.
By simplifying the event management process, Tripleseat seeks to improve the customer experience and support clients’ ability to grow their events businesses.
Through its partnership with General Atlantic, Tripleseat plans to focus on key growth areas including expanding market reach, further investing in its product and technology, pursuing strategic M&A, and scaling into additional markets.
General Atlantic brings significant experience in integrated software and payments and plans to work with Tripleseat to further enhance this product offering to customers.
Tripleseat CEO Jonathan Morse said, “We are thrilled to welcome General Atlantic as our partner and look forward to drawing upon their expertise as we work towards thoughtfully scaling our business, which sits at the intersection of software and payments.
“We are also grateful for Vista, Level, and EHI’s continued support. Over the past several years, we have remained intently focused on building Tripleseat to cater to the unique needs of our customers and deliver long-term value. Looking ahead to our next phase of growth, we are energized to continue innovating and transforming the way the hospitality industry approaches event management.”
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