Italian FinTech startup Viceversa raises €10m in Series A round for digital companies


Italian FinTech startup Viceversa, which focuses on providing revenue-based financing to support the growth of digital companies, has raised a €10m Series A funding round.

The round saw CDP Venture Capital as the lead investor. Other participants in the round included Azimut Libera Impresa, Kairos Partners, Italian Angels for Growth, and several co-investors.

Viceversa’s innovative financing model is designed for companies running online businesses, such as marketplaces, B2C and B2B e-commerce, or subscription services. By offering revenue-based financing, the startup helps businesses access fast and flexible capital while promoting sustainable growth. This alternative financing solution has gained significant popularity in recent years, with Viceversa being one of the first European companies to introduce it.

With the new funding, Viceversa plans to expand its operations and develop data-driven solutions to better support the growth of future digital companies. One such solution is a white-label product aimed at eCommerce and marketplace leaders seeking to generate more value for their customers during capital-raising challenges.

In less than 18 months since its launch, Viceversa has achieved a total portfolio value of over €25m, serving clients across six countries and recording an average growth rate exceeding 150%. The startup’s team comprises more than 30 professionals with backgrounds in finance, data science, software engineering, marketing, and risk management.

Viceversa CEO Matteo Masserdotti said, “We are happy for this further sign of trust from investors, who have continued to believe in our vision of a new way of financing for digital companies, based on transparency, technology, and sustainability.”

Laura Scaramella, Partner of CDP Venture Capital and Head of the ServiceTech Sub-Fund of Corporate Partners I Fund, also expressed satisfaction with the investment, noting Viceversa’s “strong growth rate” and “innovative financing solution.”

Prior to the Series A round, Viceversa closed a seed round led by Fasanara Capital in late 2021. To date, the company has raised a total of €33m in equity and debt financing.

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