Baird Capital invests in fast-growing FinTech firm Freemarket

Baird Capital invests in fast-growing FinTech firm Freemarket

Freemarket, a leading FinTech platform specialising in regulated B2B cross-border payments and currency exchange, has announced a growth capital investment from Baird Capital’s Global Private Equity Fund.

The investment intends to fuel Freemarket’s rapid growth and international expansion while providing a partial cash-out to existing shareholders. The specific financial terms of the transaction remain undisclosed.

Established in 2011, Freemarket offers its clientele reliable and efficient B2B cross-border payment services via its proprietary technology platform. By leveraging its global banking network and cutting-edge tech, Freemarket allows customers to send funds to over 100 countries in 140 currencies. This solution eliminates complexities associated with cross-border payments, improving transparency and boosting efficiency.

Freemarket will utilise the recent funding to facilitate its continued expansion and growth, building on its already strong market position.

Alex Hunn, Freemarket’s founder and CEO said, “We are delighted to partner with Baird Capital at this exciting stage in Freemarket’s growth journey. Baird Capital’s partnership approach, international capabilities, financial services sector expertise and cultural alignment made them the obvious partner for us and our clients.”

Michael Holgate, partner with Baird Capital’s Global Private Equity team, also expressed excitement about the partnership, noting Freemarket’s unique platform and promising growth opportunities. Holgate has now joined Freemarket’s board of directors.

In the course of this investment, Baird Capital received advisory services from Squire Patton Boggs, Grant Thornton, Oliver Wyman, and finnCap, while Freemarket was advised by Osborne Clarke.

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