Investment firm Unlimited seals $8m Series A funding


Unlimited, which allows investors to access alternative investment strategies without the high costs typically associated with such fund structures, has bagged $8m.

The company successfully raised the capital in a financing round led by FirstMark and Citi Ventures. A previously undisclosed tranche of convertible notes, spearheaded by Material, was also part of the investment package.

Unlimited’s business model aims to democratise the world of investing. It utilises proprietary return replication technology to design low-cost alternative strategy-tracking ETFs. These ETFs track a range of strategies, including global macro, long-short equity, and lower beta strategies.

The fresh capital will be deployed to further develop and launch new products in line with their low-cost and accessible alternative investment strategy. The firm is also set to expand its sales and distribution teams in order to drive its next phase of growth. Their mission is to give individual investors access to sophisticated investment strategies with greater transparency and liquidity at a lower cost than traditional limited partnerships.

Unlimited CEO Bob Elliott said, “Since the successful launch of HFND, we have heard from investors and financial advisors who want access to more alternative strategies in tax-efficient, low-cost, and highly liquid products. This Series A financing will help bring those products to market for the benefit of all investors as well as allow us to expand our already significant thought leadership platform.”

As part of the Series A financing round, FirstMark Managing Director Adam Nelson and Citi Ventures Managing Director Luis Valdich will join Unlimited’s current Board of Directors.

Unlimited has previously raised funds through undisclosed convertible notes, also led by Material.

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