With the increasing digitalisation of the healthcare sector has escalating customers’ demands for convenient access to their insurance details and policy management, integrating advanced technologies is more important than ever for health insurance providers.
This need is particularly pressing for older generations, who might lack tech proficiency but still necessitate a frictionless means of accessing their health insurance data. Cloud Insurance recently outlined how insurers can deploy certain technologies to stay ahead.
Tom Scales, in a contribution to Insurance News Net, underscores the importance for health insurers to place a premium on technology and innovation in order to furnish a superior customer experience amidst the industry’s ongoing evolution. Among the vital technologies, artificial intelligence (AI) and machine learning take precedence.
Adopting AI, insurers have the opportunity to enhance their operational efficiency, benefiting their clientele substantially. AI assists in automating claim processing, curtailing fraudulent activities, and empowering customers to make informed decisions regarding their healthcare plans. Furthermore, Cloud Insurance said AI and machine learning pave the way for personalisation, enabling insurers to customise their services to cater to individual customer needs.
In a bid to boost customer engagement, insurers can employ digital interfaces such as mobile applications providing real-time updates on policy and claim statuses, among other critical details. Nevertheless, simply offering a mobile app doesn’t suffice.
Cloud Insurance stressed that insurers must ascertain that the app is user-friendly and offers a seamless experience for their customers. Scales emphasises that “customers expect intuitive, user-friendly apps that allow them to easily manage their health insurance policies on their own terms.” Consequently, it is paramount for insurers to invest in user experience (UX) design and conduct frequent usability tests to ensure their apps satisfy their customers’ requirements.
Beyond mobile apps, insurers can deploy chatbots and virtual assistants to elevate customer engagement. These technologies provide immediate support, answer customer inquiries, and guide them through the claims procedure. Providing round-the-clock support, chatbots and virtual assistants alleviate the pressure on call centres while enhancing customer satisfaction.
In conclusion, Cloud Insurance said it is crucial for health insurance companies to adopt technology to improve customer experience. By investing in AI, machine learning, mobile apps, and chatbots, insurers can streamline their processes, personalise their offerings, and furnish customers with a seamless user experience. As Scales aptly notes, “By embracing technology and innovation, health insurers can stay ahead of the competition and provide the best possible customer experience.” By following these steps, insurers can ensure superior service delivery to their customers, especially as technological reliance continues to surge in the management of health and wellbeing.
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