Hub International ramps up digital insurance capabilities with EINSURANCE acquisition


In a groundbreaking move, Hub International Limited, a leading global insurance brokerage and financial services firm, has acquired the assets of E-Insure Services, a pioneer in data-driven insurance marketing.

The deal significantly boosts Hub’s in-house capabilities and furthers its vision to create a seamless omni-channel experience for VIU, its personal insurance brokerage platform. However, the financial details of the acquisition remain undisclosed.

The acquisition allows Hub International to integrate EINSURANCE’s state-of-the-art data analytics and targeting capabilities. With EINSURANCE’s software, VIU will be able to accurately pinpoint highly qualified leads in priority geographies and reduce customer acquisition costs. This acquisition takes a significant stride towards offering customers unbiased advice, choice, and neutrality.

EINSURANCE, a web-based, direct-to-consumer lead generation platform, specialises in leveraging data-driven marketing techniques to drive insurance sales. On the other hand, Hub International, headquartered in Chicago, serves as a global insurance broker and financial services firm offering risk management, insurance, employee benefits, retirement and wealth management products, and services.

In addition to bolstering Hub’s in-house capabilities, this acquisition aims to augment the performance marketing capabilities and efficiencies of VIU. The assets from EINSURANCE, which produces over a million leads annually, are set to drastically improve VIU’s conversion rates. Remarkably, EINSURANCE’s conversion rates are 50% higher than competing aggregators.

Bryan Davis, EVP and Head of VIU, emphasised the benefits of the acquisition. Davis said, “EINSURANCE’s advanced targeting capabilities enables VIU to better align digital insurance protection seekers with the right choices from our insurance carrier partners.” Likewise, Dale Williams, President and Chief Operating Officer at EINSURANCE, shared his enthusiasm about the new venture, asserting that joining Hub International aligns perfectly with their aim of continuing to innovate the personal insurance space.

VIU, offering a variety of insurance types, stands as a shining example of an embedded broker platform with a digital-first approach. This platform, supported by personalised live agent interactions and trusted advice, also integrates seamlessly into the systems of partners to provide added value to their clients and drive additional revenue.

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