Smart Communications makes a mark in 2023 Aragon Research Globe for Workflow and Content Automation

Smart Communications makes a mark in 2023 Aragon Research Globe for Workflow and Content Automation

Smart Communications, a foremost technology company devoted to facilitating businesses conduct more effective customer dialogues, has been conferred with the accolade of a Leader by the prominent analyst firm, Aragon Research.

This recognition comes as part of Aragon Research’s latest report – The Aragon Research Globe for Workflow and Content Automation (WCA), 2023, which scrutinises 12 WCA technology providers with regard to their product capabilities, strategies, and market performance.

The present trend in enterprise architecture leans towards cloud-based solutions, departing from intricate coding for workflow and document creation. Content automation is becoming increasingly advanced and is expected to undergo significant alterations as AI-based large language models (LLM) and conversational AI can now generate personalised content and customer experiences.

Aragon Research founder and CEO, Jim Lundy said, “Today’s WCA offerings can interview customers to capture data and the need for humans to fill out forms is quickly going away. At the same time, large numbers of enterprises have let legacy workflows languish, partially due to the complexity of some of the early products. Replacing those legacy workflows with modern technology becomes almost a no-brainer.

“Our research helps companies identify content automation use cases and provides guidance on how to fully automate the document process which in many cases, enterprises need to evaluate replacing incumbent providers that have not kept up.”

Within the Smart Communications product suite, SmartIQ™ is a low-code form process automation tool that deploys a distinctive combination of intelligent data gathering, approval workflows, and digital outputs to metamorphose conventional form-based procedures into expedited, guided user experiences.

Meanwhile, SmartCOMM™ is a next-gen customer communications management product that supplies personalised interactive communications across all channels on a large scale. These two products form the backbone of The Conversation Cloud™ platform, providing a strong set of capabilities to foster fully digital, end-to-end customer dialogues, inclusive of onboarding, workflow, collaboration, and content automation.

Leigh Segall, president of Smart Communications said, “We built these market-leading cloud solutions to help enterprises create personalized customer experiences that have lasting brand impact with their consumers and improve the employee experience so they can focus delivering business results.

“We believe our Leader placement in The Aragon Research Globe for Workflow and Content Automation for the last four years acknowledges the robustness and usability of our solutions that are helping businesses improve agility, scalability and profitability.”

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