Smarter Contracts, the pioneering marketing and privacy technology firm, has successfully raised $1.095m in a funding round.
This round has been led by a couple of private investors and bolstered by a prize from the Amazon AWS FinTech Accelerator, administered by Vestbee, according to a report from City AM.
The funds raised will significantly boost Smarter Contracts’ ongoing development of their unique blockchain-based consent and permissions management platform, named Pulse®. This investment will act as a springboard for the continuous enhancement of Pulse® and the creation of new product features.
Smarter Contracts’ platform, Pulse®, operates within the blockchain ecosystem to provide consent and permissions management. By leveraging blockchain technology, the platform ensures that users have complete control over their data and its usage, a feature that is increasingly sought-after in today’s digital era.
The raised capital will be invested in several areas of the company. Primarily, it will help Smarter Contracts to broaden its team. In addition to this, the firm plans to increase its focus on research and development initiatives, as well as form more strategic partnerships, thereby strengthening its position in the tech market.
This fundraising event serves as a testament to the resilience and perseverance of the Smarter Contracts team. Wayne Lloyd, founder and CEO of Smarter Contracts, spoke about the company’s inception four years ago and the gap they identified in the market. He expressed his pride in his team’s unwavering commitment and vision, which he believes is reflected in this significant fundraising achievement.
“I’m proud to say that the future we saw so clearly back then, is evolving as we predicted, and investors and businesses now recognise the importance and value of using a tool like Pulse®,” Lloyd said.
“I’m immensely proud of my team, who have never wavered from the vision and mission of the company. As such, I’m thrilled not just for what this news means for Smarter Contracts, but also for them. To close such a significant amount of funding is something they all deserve.”
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