Starcart raises $3.7m amid European expansion plans

Finnish eCommerce platform Starcart has secured $3.7m in its seed funding round, as it now looks to expand across Europe.

The firm, which is most notable for its innovative shopping assistant service, raised the funds in the round led by Inventure VC and also saw participation from Business Finland and several angel investors, according to

The Helsinki-based organisation is now set to target its expansion into the European market, with a 2024 date in the diary, as it looks to redefine the eCommerce enterprise on the continent.

Lauri Kokkila, partner at Inventure and an early investor in the company, said: “Starcart’s insane metrics speak for themselves. The potential here is absolutely enormous, and the Starcart team is well on their way to rebuilding and redefining the online shopping experience in Europe.

The organisation is implementing AI into its eCommerce strategy, to do all the heavy lifting, and obsessive searching, for the consumer.

It searches for the best price and delivery costs of items and adds them all to just one shopping cart. Starcart automatically makes the purchases for us, we pay Starcart just one bill, regardless of how many stores the shopping cart items come from, to revolutionise and streamline the process.

Past Ilola, founder and CEO of Starcart, said: “The reception has been overwhelmingly positive, with customer satisfaction at 4.5 out of 5 stars. The feedback from merchants has also been very positive, with the low barrier of entry into the platform especially appreciated.

“In the near future, we’re planning to also make it easy for consumers to shop sustainably, by introducing second-hand stores and recommending sustainable products and shipping method options for our customers. We’re rapidly headed toward our ultimate vision, which is making Starcart the only shopping tool you’ll ever need. And this seems to be something that people really want, as it makes their everyday lives easier.”

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