Amazon has launched a new set of generative AI tools that will assist sellers with writing product descriptions.
The retail giant claims that these new capabilities will simplify the process of creating product listings, producing “captivating product descriptions, titles, and listing details”.
The AI tools were built using large language models, or LLMs, that were trained on large amounts of data, and will enable sellers to add to their existing product descriptions, instead of having to start from scratch.
Robert Tekiela, vice president of Amazon Selection and Catalog Systems, said: “With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency.
“Our models learn to infer product information through the diverse sources of information, latent knowledge, and logical reasoning that they learn. For example, they can infer a table is round if specifications list a diameter or infer the collar style of a shirt from its image.”
Amazon claims that its generative AI tools will help sellers save time and allow customers to find more complete product information.
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