Mintago, a UK-based financial wellbeing startup, has successfully completed its recent fundraising effort, obtaining a total of $4.75m.
The funding injection saw contributions from an array of investors including BlackLion Ventures, contributing a substantial $3.75m as the lead investor. Other notable investors in this round were Love Ventures and Cur8 Capital.
Established in 2019 by the entrepreneurial Chieu Cao, a former co-founder and CMO at Perkbox, Mintago’s mission revolves around aiding employers. It assists in attracting and retaining top-tier talent, augmenting overall productivity, and fostering a welcoming and inclusive workplace culture. Another noteworthy service Mintago provides is enabling businesses to minimise their national insurance costs. With its compelling financial wellbeing platform, employees are better equipped to navigate their financial challenges, from managing pension contributions to hunting down lost pension pots via its Pension Hunter tool. Additionally, the platform grants employees complimentary access to financial advisors, savings tools, debt counselling and a gamut of unbiased financial education programmes.
In the wake of the global pandemic, Mintago has showcased its resilience and leadership in the financial wellbeing domain. The escalating cost-of-living crisis has further underscored the platform’s relevance, spotlighting the necessity for employers to proactively support their employees’ financial health.
Several reputable brands, including Oddbox, Chilly’s, Lucky Saint, Olio, and Superscript, have integrated Mintago’s financial wellbeing platform into their employee welfare schemes, reflecting its wide appeal and efficiency.
Mintago CEO and founder Chieu Cao said, “We are proud to be at the forefront of the financial wellbeing movement, empowering businesses and giving employees everything they need to navigate their financial lives with confidence. This funding underlines Mintago’s immense potential, and with the backing of some exceptional investors, we are excited to be able to fast-track our growth in the months and years to come.”
Daniel Conti, COO, CFO and co-founder of Mintago, commented: “There has never been a greater need for businesses to support their employees’ financial wellbeing. The cost-of-living crisis is a source of significant stress for millions of Britons, and this can naturally impact their work life – the best employers recognise this, and are upping their support for staff by providing the necessary financial planning tools and access to advice, in turn building better relationships with their employees. Mintago is on a mission to support its clients in this journey.”
The company has already earmarked these fresh funds for two pivotal areas: to refine and enhance the technology powering its financial wellbeing platform and to amplify its sales and marketing endeavours, targeting the expansion of its clientele.
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