MetLife UK appoints Charlotte Lade to elevate customer experience

MetLife UK, the renowned protection and employee benefits provider, has welcomed Charlotte Lade to its team as the Head of Customer Propositions.

MetLife UK, the renowned protection and employee benefits provider, has welcomed Charlotte Lade to its team as the Head of Customer Propositions.

This move signifies MetLife UK’s commitment to enhancing customer value in the evolving protection landscape.

MetLife UK stands as a prominent provider in the protection and employee benefits sector. The company continuously innovates to meet the dynamic needs of its customer base and remains focused on delivering unparalleled customer value.

Charlotte Lade has been entrusted with the role of Head of Customer Propositions at MetLife UK. Her responsibilities encompass driving innovation in proposition development, which aims to enrich the customer experience. Furthermore, she will lead the formulation and execution of MetLife UK’s Value Propositions in its core Individual Protection and Employee Benefits ventures.

In her role, Charlotte is poised to lead the conception and execution of products that boast enhanced customer value, catering to an expansive clientele in traditionally underserved markets. She will also take the helm in executing MetLife’s customer contact strategy and ensuring optimal customer outcomes in compliance with the Consumer Duty.

Charlotte’s association with MetLife dates back to 2008, providing her with an in-depth understanding of the protection market. She previously helmed the position of Head of Communications, UK, where she successfully managed the communication strategy for MetLife’s groundbreaking Funeral Concierge service.

This initiative garnered acclaim at the Financial Service Forum Awards for ‘Best innovation in product’. Notably, Charlotte played a pivotal role in MetLife UK’s brand rejuvenation and was instrumental in launching the UK’s latest Individual Protection product, ChildShield.

Charlotte’s appointment coincides with a transformative phase for MetLife UK, wherein her profound insights will be invaluable in crafting innovative solutions tailored for every customer moment.

Dominic Grinstead, Managing Director of MetLife UK said, “Charlotte has an exemplary track record of building our brand and raising our profile externally. We look forward to benefitting from Charlotte’s strategic and creative expertise in this new role at such a pivotal moment for our business. Her insights will be integral to building innovative solutions for our customers ensuring that for every moment, there’s MetLife.”

Lade added, “The challenges facing UK families and businesses today are well documented, and how we protect individuals, households and lifestyles is something I am passionate about.

“We are making great strides at MetLife to ensure our range of products are not only affordable but also accessible to as many people as possible. I look forward to continuing to drive our plans forward and ensure we are creating innovative solutions that are needed and that work in the moments that matter most to our customers.”

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