Fibe and Axis Bank have joined forces to introduce India’s first-ever numberless credit card.
This pioneering collaboration aims to cater to the tech-savvy Gen Z population and enhance the security and convenience of digital payments.
The Fibe Axis Bank numberless credit card redefines payment security by eliminating traditional card details such as card numbers, expiry dates, and CVV codes from the physical card.
This unique approach substantially reduces the risk of identity theft or unauthorised access to cardholder information, ensuring the utmost security and privacy. Customers can conveniently manage their Fibe Axis Bank Credit Card through the Fibe app, granting them complete control over their card information.
The co-branded credit card offers an array of industry-leading features, including a generous 3% cashback on online food delivery from various restaurant aggregators, local commutes through popular ride-hailing apps, and entertainment purchases on online ticketing platforms. Additionally, customers will receive a 1% cashback on all online and offline transactions.
Akshay Mehrotra, Co-Founder and CEO, Fibe said, “We take great pleasure in introducing India’s first numberless credit card, in association with Axis Bank. This exceptional card represents a significant stride in our commitment to offering secure and inclusive financial solutions to the ambitious youth of India. We aim to empower our users with a safe and secure payment ecosystem clubbed with the convenience of UPI payments, thereby establishing a fresh benchmark in the credit card industry.“
Speaking on this announcement, Sanjeev Moghe, President & Head, Cards & Payments, Axis Bank, said, “Axis Bank is a full suite cards and payments player, and we continue to build on innovation-led partnership models. We are committed to drive access to formal credit in India with various offerings that benefit our customers. We are delighted to partner with Fibe in this ground-breaking market revolution, with an opportunity to serve an expanding customer base.
“This numberless Axis Bank card will prioritise the security of our customers while offering a robust financial solution that empowers the smart and ambitious youth of our nation. Our overarching banking strategy of being connected aims to foster inclusivity and enhance accessibility for the diverse and growing consumer segment.”
Fibe, formerly known as EarlySalary, is a leading consumer lending app in India, targeting young, tech-savvy consumers. It specialises in offering quick and convenient financial solutions, including cash loans, long-term personal loans, and Buy Now Pay Later plans. The company’s technology arm, Social Worth Technologies Pvt. Ltd., has collaborated with Axis Bank to introduce the Fibe Axis Bank Credit Card.
Axis Bank, on the other hand, is one of India’s largest private sector banks, serving a diverse range of customer segments, including large and mid-corporates, SMEs, agriculture, and retail businesses. With an extensive network of domestic branches and ATMs, Axis Bank is committed to providing innovative financial services to a wide customer base.
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