Jifiti, recognised for its leadership in white-labeled embedded lending, has recently received a European Electronic Money Institution (EMI) license.
This significant development came after a thorough assessment by the Swedish regulatory body, showcasing Jifiti’s dedication to stringent regulatory and security protocols. With this EMI license, Jifiti demonstrates its commitment to upholding the highest standards of compliance, in line with its existing PCI/DSS, SOC 2, and ISO 27001 certifications.
This new accreditation allows Jifiti to augment its services for banks, lenders, and merchants in Europe, providing a wider array of payment solutions to its clientele. As the payments industry continues to evolve, Jifiti’s EMI license offers its partners – especially banks and lenders seeking innovative and competitive payment tools – the assurance of operating with enhanced regulatory support.
For Jifiti, holding an EMI license also enhances its capability to offer comprehensive pan-European solutions, particularly for multinational banks and merchants. This strengthens its position as a key player in providing accessible and responsible financial services across the continent.
Jifiti Group CEO Yaacov Martin expressed the company’s vision, stating, “Our mission at Jifiti is to provide consumers and businesses with access to responsible, affordable financing options from regulated financial entities. Becoming a licensed e-money issuer takes our company to the next level in its growth trajectory and enables us to bring even more value to our customers and partners.”
Jifiti’s platform is renowned for its versatility, supporting a plethora of financing options such as installment loans, lines of credit, and split payments at B2B and B2C points of sale. With its EMI license, Jifiti is poised to offer a seamless integration of loan programs from trusted local banks and lenders within any consumer journey, bolstering its international reputation.
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