Broadridge launches innovative AI-enabled tools for asset managers

Global FinTech leader Broadridge Financial Solutions Inc. has launched a pair of AI-enabled tools to better assist asset managers.

Global FinTech leader Broadridge Financial Solutions Inc. has launched a pair of AI-enabled tools to better assist asset managers.

The pair of solutions, known as DistributionAI and Global Demand Model respectively, are set to make lives easier for asset managers, through the use of data analytics.

This move has come in response to the growing demand from asset managers for enhanced distribution efficiency and improved performance in the fiercely competitive financial landscape.

DistributionAI is a digital analyst tool integrated into Broadridge’s Distribution Insight platform. This tool grants access to exclusive and proprietary global market intelligence and research reports, empowering asset managers to optimise their distribution, product development, and sales and marketing strategies.

The offering is equipped with natural language processing capabilities, allowing users to extract insights from a vast repository of specialist proprietary research documents that focus on the critical themes and trends shaping the global asset management industry.

Broadridge’s Global Demand Model is an innovative solution designed to measure and analyse the current and future demand for asset management products. It comprehensively tracks over $100tn in global assets and provides a holistic view of demand.

Leveraging proprietary data from both public and private markets, as well as retail and institutional channels, the Global Demand Model utilizes cutting-edge AI-driven models. These models enable asset managers to understand the intricate relationship between asset flows and thousands of predictive capital market and macroeconomic features, complemented by human-in-the-loop (HITL) systems managed by Broadridge’s team of global experts.

Nigel Birch, Global Head of Product, Data and Analytics at Broadridge, said, “DistributionAI and Global Demand Model are the latest examples of Broadridge’s ability to harness AI-enabled analytics to create innovative solutions for clients. These powerful new technologies are super-charging data analysis and making it much quicker and easier for asset managers to interpret and apply data-driven insights across critical decision-making functions.”

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