Adevinta Ventures, the investment arm of leading classifieds group Adevinta, has invested in French FinTech firm Aria in a bid to help them build on their embedded digital B2B payment infrastructure.
The successful round brought in €14m, and also featured considerable support from 3books Capital, Ankaa Ventures, Otium Capital and angel investors.
Founded in 2019 in Paris by co-founders Clément Carrier and Vincent Folny, the company has become a household name in the SaaS and B2B service industry.
Aria is aiming to make B2B payments as easy as the B2C checkout experience, and in the process is enabling merchants to improve their growth exponentially by offering instant payments to their providers while maintaining cash flow until their customer has paid.
Clément Carrier, CEO and co-founder of Aria, commented: “We have solved a big problem for freelancers and the platform economy but we have seen, first-hand, that businesses face a big bottleneck when it comes to payments. Aria replaces the outdated method of B2B payments with an online experience that closely resembles B2C. We want to modernise wide-ranging aspects of how B2B commerce is conducted in the digital age. We are delighted to welcome Adevinta Ventures as a new investor as we embark on the next phase of our growth.”
The Parisian FinTech has now managed to become one of the leading providers of deferred payments for the contingent workforce platforms in Europe, making it the perfect investment opportunity for an organisation such as Adevinta.
Stefan Grabmann, Principal at Adevinta Ventures, said: “Aria has developed a powerful solution enabling businesses and freelancers to receive payments on their own terms. We believe that the future of B2B marketplaces is fintech-enabled, and Aria is spearheading this transformation across Europe.”
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