Glia, a pioneering customer interaction leader unifying Digital Customer Service (DCS), call centre, and automation into a singular platform, has recently enhanced its executive leadership team.
Rebecca Martin has been appointed as the company’s inaugural Chief Marketing Officer. With her two decades of expertise in establishing advanced marketing teams and enhancing revenue for SaaS and technology firms, Martin assumes responsibility for Glia’s revenue marketing, content and industry strategy, customer marketing, and corporate communications.
Previously, she spent time at Total Expert, a customer engagement platform in the financial services sector, where she served as Chief Marketing Officer, significantly contributing to revenue growth through customer expansion and acquiring new logos.
Her tenure at Calabrio, a workforce engagement management company, saw the establishment of an account-based marketing strategy that generated a robust pipeline for enterprise business. Martin’s illustrious career also encompasses leadership roles at Code42, Stellent, Oracle, and board membership with the Minnesota Technology Association.
Dan Michaeli, Glia’s CEO and co-founder, spoke enthusiastically on the appointment. He said, “Rebecca’s comprehensive go-to-market skillset, proven track record of success, and deep experience in financial services and customer engagement make her an ideal fit for the Glia leadership team. She has already proven to be a valuable asset to Glia, and we are confident in her ability to strategically lead and advance our marketing organisation as we continue to execute on our ambitious growth goals.”
This recent appointment adds to Glia’s efforts in recruiting top-tier talent, following the earlier announcements of Jay Choi as Chief Product Officer and Lisa Paccione as EVP of Sales in 2023.
The essence of Glia lies in its distinctive ability to assist numerous global financial services companies in bolstering customer experiences by delivering tailored interactions at optimal times.
Glia revolutionises customer-business interactions through its Interaction Platform, seamlessly merging Digital Customer Service (DCS), call centre, and automation via ChannelLess™ Architecture.
This innovative approach empowers businesses to curate an ideal mix of interactions while adapting as per evolving demands. The platform’s versatility in shifting volume between channels significantly augments revenue, efficiency, and customer loyalty.
Collaborating with over 400 financial institutions worldwide—comprising banks, credit unions, insurance companies—Glia consistently enhances customer experiences and drives business performance.
Rebecca Martin, Glia’s incoming Chief Marketing Officer, said, “Glia is enabling hundreds of financial services companies across the globe to strengthen customer experiences by providing the right interaction at the right time. I was immediately impressed by the company’s unique value proposition, deep vertical expertise, and multitude of happy customers. I am excited to dig in and advance the Glia team and mission, helping to scale the marketing organisation and accelerate growth.”
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