Dataroid, a prominent figure in the digital analytics and customer engagement sector, has proudly announced a new milestone in its funding journey.
The company has successfully secured a significant investment of US$2 million, with notable contributions from Koç Group’s Private Venture Capital Investment Fund and Isbank’s 100th Year Venture Capital.
Operating at the forefront of the FinTech industry, Dataroid specializes in providing cutting-edge solutions that empower marketing, product, and technology teams. With a focus on large corporations, particularly banks, the company offers a comprehensive platform for analyzing customers’ digital interactions and managing them efficiently. Dataroid’s innovative approach not only streamlines the digital journey of customers but also leverages data-driven insights to significantly enhance the customer experience.
The infusion of $2 million is set to propel Dataroid into its next phase of growth, with ambitious plans to expand its global footprint and intensify its marketing efforts. The company is committed to fortifying its team and product offerings, ensuring they are well-equipped to support the burgeoning expansion strategies.
Dataroid, already a preferred choice among top banks and financial institutions, stands out with its AI-enhanced predictive analytics. The platform enables product and marketing teams to gain profound insights into customer behavior, identify potential drop-off points in digital channels, and accurately predict future trends. This capability positions Dataroid as a pivotal tool for financial entities aiming to refine their customer engagement strategies.
Highlighting the significance of the investment, Dataroid Founder Fatih İşbecer remarked, “Dataroid collaborates with top-tier banks and financial services companies including Garanti BBVA, QNB Finansbank, ING Bank, Isbank, Yapı Kredi Bank, Akbank, Odeabank, ABB Bank, and MIS Pay. Their confidence in us fuels our drive for international expansion. This new investment is crucial as we aim to become a leading analytics platform in the banking sector and expand our global marketing initiatives, thereby broadening our impact in various regions.”
The recent years have seen remarkable growth for Dataroid, with a 60% increase in its customer base since 2021. In 2023, the company continued its upward trajectory, refining the digital channel experience for over 35 million users daily. Recognitions in G2’s 2024 winter reports, where Dataroid emerged as a high-performing platform in nine categories, further affirm its status as a preferred product by industry leaders.
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