Ushur reveals new launch module for enhanced customer experience automation

February 12, 2024

Ushur, a leading provider of Customer Experience Automation solutions, continues to innovate with its latest major release, which includes the introduction of a key feature aimed at empowering citizen developers.

The introduction of Ushur Studio has revolutionised the approach of the Ushur user-base to the premier CXA platform. Building customer experiences, linking them, and controlling their execution has never been simpler.

It offers finer control over initiating or linking workflows, enhancing the overall efficiency and flexibility of customer experience automation.

Building on its existing product, the firm has unveiled the Ushur launch module, which makes it easier for citizen developers to build, deploy, and connect customer experiences.

Citizen developers gain the ability to discreetly decide what information to pass from one workflow to another, ensuring a seamless and personalised customer experience.

This feature reduces redundancy and enhances efficiency by preventing customers from repeatedly inputting the same data across multiple workflows.

The new launch module addresses the growing need for businesses to tightly manage customer experiences with time-sensitive elements. For instance, in industries like healthcare, where timely responses are crucial, the launch module allows for the seamless transition between different steps of the customer journey based on predefined conditions and timeframes.

Ushur’s platform utilises a no-code framework and pre-trained machine learning models to streamline the design of customer experiences.

The platform’s no-code components, known as modules, play a pivotal role in enabling businesses to create customised workflows without the need for extensive coding expertise.

Read the full blog from Ushur here.

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