Ekko, an emerging British scale-up in the FinTech sector, specialises in embedding sustainability into financial transactions, has partnered with Primis, which builds customer experience solutions.
The partnership is aimed at integrating sustainable practices throughout the post-purchase customer journey, offering shoppers enhanced visibility into the environmental footprint of their online purchases.
The collaboration between Ekko and Primis addresses a critical gap in the online shopping experience: the lack of accurate tracking and visibility of the environmental impact post-purchase. By leveraging Ekko’s innovative technology, Primis can now offer customers of major delivery businesses, such as Evri, a more transparent and sustainable post-purchase experience, encouraging more eco-conscious consumer behaviours.
Ekko stands at the forefront of FinTech, focusing on integrating sustainability into financial services, enabling customers to make environmentally conscious decisions easily. Conversely, Primis excels in enhancing the customer experience, particularly after the purchase, by providing detailed insights into the service or product journey, thereby improving overall satisfaction and brand loyalty.
This partnership allows for a seamless integration of sustainable practices in the post-purchase phase of the customer journey, ranging from carbon offsetting options to initiatives like planting trees for reviews. Such innovations not only enrich the customer experience but also empower brands to meet their Environmental, Social, and Governance (ESG) goals, fostering a more engaged and loyal customer base.
The collaboration is underpinned by a data-driven approach that significantly boosts customer engagement, with metrics showing up to a 95% increase in open rates. This strategy enhances brand transparency and trust, positioning the partnership as a key player in driving long-term, positive environmental change among consumers and businesses alike.
Ekko CEO and co-founder Oli Cook said, “The post-purchase phase presents an opportunity to engage with online customers and embed sustainability into eCommerce practices. ekko is pleased to partner with Primis to revolutionise the post-purchase journey and highlight the environmental impacts of purchasing decisions.”
Primis CEO and Founder Rebecca Griffiths added, “Primis and ekko are committed to transparency around the environmental impact of online shopping. By incorporating ekko’s technology, we fulfil this need and deliver a service that could potentially impact millions.”
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