Arat, the leading sukuk crowdfunding platform for SME real-estate developers in Saudi Arabia, has partnered with Moneythor, a global provider of personalised engagement and loyalty solutions, to enhance customer engagement and drive platform activation.
The partnership aims to launch an innovative loyalty programme that will reward Arat’s customers through various activities such as referrals and participation in investment opportunities. The programme offers flexible redemption options, including adding funds to wallets or spinning a wheel for instant cashback or prizes, thereby enriching the overall customer experience and fostering long-term loyalty.
This collaboration will enable Arat to leverage Moneythor’s loyalty platform to incentivise active customer engagement, maximising customer relationships and enhancing the financing and investing offerings on its platform.
Mashari Alomayyer, co-founder and CEO of Arat, expressed his enthusiasm for the partnership, stating, “At Arat, we are committed to empowering SME real-estate developers through innovative financial solutions. Our collaboration with Moneythor to introduce a loyalty program not only enhances customer engagement but also fosters loyalty among our user base. Together, we are revolutionising sukuk crowdfunding, paving the way for inclusive and accessible financing options in Saudi Arabia.”
Martin Frick, CEO of Moneythor, added, “We are thrilled to collaborate with Arat in reshaping the landscape of sukuk crowdfunding in Saudi Arabia. Our belief in enriching the overall customer experience aligns with Arat’s vision, and we’re delighted to see this shared commitment in delivering personalised customer-first digital experiences for their users with best-in-class loyalty services.”
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