EarnUp, a leader in financial wellness technology, has introduced AI Advisor, a groundbreaking product set to transform the way financial institutions interact with consumers.
As the industry’s first always-on, AI-driven financial guide, AI Advisor is designed to manage consumer financial wellness from start to finish. By offering expert advice coupled with seamless execution, it acts as the ultimate tool for enhancing customer engagement.
AI Advisor leverages advanced artificial intelligence to deliver hyper-personalized insights and guidance, empowering users to make informed decisions towards achieving their financial objectives. This innovative solution analyses real-time banking and credit data to provide tailored answers and product recommendations, thereby enhancing user experience and financial understanding.
According to Clark Khayat, Chief Financial Officer of KeyBank, “In today’s competitive landscape, banks must leverage AI to deliver real value to customers.
“EarnUp’s AI Advisor goes beyond traditional budget-tracking apps by analyzing financial accounts and providing personalized, actionable insights. This empowers financial institutions to engage in more meaningful interactions, ensuring customers receive the guidance they need to achieve their financial goals.”
AI Advisor distinguishes itself with its capacity to interpret the context of user queries and offer actionable solutions and product recommendations, such as HELOCs, cards, and consolidation loans. Its discreet and private nature allows users to discuss sensitive information confidently.
The solution offers 24/7 support, ensuring that guidance is available anytime, enhancing financial literacy and encouraging proactive financial management. By automating inquiries and tasks, AI Advisor also frees up staff to focus on other critical assignments, thus enhancing overall operational efficiency.
Furthermore, EarnUp AI Advisor helps financial institutions tackle major challenges like retaining borrowers and cross-selling loans. By assessing individual financial situations and providing clear, actionable steps, it enables users to prepare for mortgages or loans, improve financial health, and save for future goals. This not only benefits the users but also provides valuable data for financial institutions to increase loan closures, deposit captures, and customer retention.
Manish Garg, SVP, Product and Technology at EarnUp, highlighted the advanced capabilities of the AI Advisor, “AI Advisor goes beyond a Q&A chatbot. Our next-gen conversational AI solution provides frictionless access to personal information, tools, and products across any device.
“Featuring a white-label, customizable UI and pre-trained Large Language Models with advanced NLP and NLU, our agent excels in gathering financial information and leveraging Retrieval Augmented Generation (RAG) for accurate, contextual, and up-to-date answers. While simple chatbots struggle with complex inquiries, our AI-powered conversation agent adeptly handles nuanced financial questions, delivering more meaningful interactions and context-rich responses.”
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