Wealthify, a distinguished player in the savings and investment sector, has introduced its advanced proprietary platform, marking a significant leap in its technical and operational capabilities.
The new platform, developed entirely in-house, incorporates numerous back-office functions directly under Wealthify’s control. This shift facilitates quicker payment processing and trading activities while delivering a smoother customer experience. Notably, the platform supports the accelerated deployment of new products, reflecting Wealthify’s commitment to innovation and customer satisfaction.
Earlier this year, Wealthify expanded its product range with the introduction of the Instant Access Savings Account, powered by ClearBank. This expansion from a solely investment-focused platform to include savings options demonstrates Wealthify’s evolving business strategy and adaptability.
Collaborating closely with ClearBank for banking services and Clearstream for custody and trade execution services, Wealthify continues to strengthen its market position. Since its inception in 2016 and subsequent full acquisition by Aviva in 2020, Wealthify has seen a tenfold increase in its value. This growth has not only boosted its stature in the retail market but has also significantly increased job opportunities locally, quadrupling its full-time employee count.
Michael Ashford, the founding member and Chief Technology Officer at Wealthify, shared his enthusiasm for the new platform. “We are really proud to launch our new platform, built entirely in-house using the latest cutting-edge technology to deliver what we believe is the best customer experience on the market. This is a game-changer in the savings and investment industry and sets the scene for big things to come.
“In our quest to deliver a perfect operating model that would drive efficiencies for us and our customers, we had the vision and the technical capability to build a low cost – high automation platform ourselves and have spent the last 2 years doing so.
“Our model combines the latest technology, investment expertise and unparalleled customer service, to provide customers with a truly unique experience. We are confident that our customers will see the benefits of our approach, and we look forward to helping them achieve their financial goals in the years to come.”
Keep up with all the latest FinTech news here
Copyright © 2024 FinTech Global
