A barcode search feature in retail apps allows users to scan product barcodes directly with their smartphones to instantly access more information. This feature, often integrated into the search bar, allows them to easily look up product details, compare prices, and even see reviews.
Scanbot SDK delves into how you can enhance retail apps through the use of a barcode search feature.
Giving employees and customers a barcode search function offers three broad benefits: a better user experience, higher efficiency, and increased app engagement.
Integrating a barcode search feature makes the shopping experience more interactive and efficient. Shoppers can quickly find product details without having to type in long product names or codes, thus saving time and reducing frustration.
This convenience can increase customer satisfaction and loyalty.
Barcode scanning makes it very easy to locate store products online for customers and staff alike.
Customers can independently find what they need, while store employees can use the same feature for inventory management and customer assistance. This dual functionality helps streamline operations and improve overall efficiency.
By offering practical tools, you can boost user engagement with your app. Convenience features like barcode search encourage users to spend more time in your app, exploring products and services. More interaction can improve conversions and sales.
Key considerations for implementation
A barcode search function must be well-executed to fully realise these benefits. Performance, reliability, and user experience are all crucial.
To ensure a smooth user experience, the barcode scanner must be both fast and reliable.
Scanning should be practically instantaneous: noticeable lags will frustrate users. The scanner should also accurately read standard barcode formats under various lighting conditions, from different angles and distances, on reflective surfaces, and even if the code is damaged.
The barcode search feature should integrate seamlessly with other app functionalities.
Once a product is scanned, the app should quickly display relevant information, including product details, availability, pricing, and related items. This immediate response is crucial for maintaining user engagement and satisfaction.
A well-designed UI is essential. The scanning option should be easily accessible, preferably integrated directly into the search bar.
Visual cues, such as a camera or barcode icon or a ‘Scan’ button, help guide users to the scanning feature.
Optimised user experience (UX)
There are two parts to a good barcode search experience: helpful guidance for scanning and presenting useful results.
An intuitive design enhances usability. A semi-transparent frame, for instance, is a simple but effective way of indicating how users should position the barcode for scanning.
Additional real-time feedback, such as highlighting the barcode or showing an overlay, also helps guide users to scan the correct barcode.
Augmented reality (AR) overlays can display key information right on the screen, such as discount details or product highlights.
This has two benefits for the user experience: users see relevant information right at the point of scanning, ensuring they scan the right barcode. They can then simply tap on the overlay to access further details, such as an associated offer.
Key findings
Implementing a barcode search feature in a retail app can boost the user experience, operational efficiency, and customer engagement.
By focusing on scanning speed, reliability, and user-friendly design, you can create a more convenient and intuitive shopping experience for your customers.
With modern functionalities such as AR overlays, barcode search is a valuable addition to your retail app. With solutions on the market such as the Scanbot Barcode Scanner SDK, it is now the time to implement the technology into your solution.
Read the full blog from Scanbot SDK here.
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