FIFA, the international governing body for football, has announced Bank of America as the Official Bank Sponsor of FIFA World Cup 26™.
This partnership highlights both organisations’ commitment to promoting global engagement through sport.
The brands are joining forces to support the growth of football and enhance the tournament’s impact on fans across various demographics, backgrounds, and abilities.
As FIFA’s first-ever global banking sponsor, Bank of America aims to use this partnership to create lasting impact in the communities where it operates, through community outreach, youth programming, and financial education initiatives.
The partnership will run through 2026, enabling Bank of America to connect with a global audience as the FIFA World Cup 26™ unites fans and players from around the world.
FIFA World Cup 26™ will be historic, with 104 matches involving 48 teams held across 16 host cities in the USA, Canada, and Mexico. This will be the largest tournament in FIFA’s history, providing an unparalleled platform for brands like Bank of America to engage with a global audience.
FIFA President, Gianni Infantino, said, “We are extremely excited to welcome Bank of America as a global sponsor of this groundbreaking FIFA World Cup. Bank of America’s commitment to community engagement both domestically and globally aligns with our goals for the tournament and beyond, while their support of FIFA on an international basis is a major milestone for our organisation as we continue to serve our game for the benefit of the entire world.”
As FIFA’s first-ever global sponsor in the banking category, Bank of America will leverage this opportunity to connect with communities. Bank of America’s approach to responsible growth through community outreach, youth programming, and financial education initiatives aligns with FIFA’s commitment to develop football while positively impacting people across the globe.
Bank of America’s Chair and CEO, Brian Moynihan, added, “Football connects the world like no other sport. FIFA World Cup 26 is a tremendous opportunity to celebrate the pursuit of excellence and how we deliver for our clients, teammates and the communities we serve across the U.S. and around the world.”
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